SB1727

Report Title:

Hawaii Tourism Authority; Coordination of Marketing

Description:

Requires state agencies that use state funds to market products made in Hawaii to report all expenditures and allocations to HTA. Requires the HTA to coordinate and oversee all marketing efforts of products made in Hawaii.

THE SENATE	S.B. NO.	1727
TWENTY-THIRD LEGISLATURE, 2005
STATE OF HAWAII

A BILL FOR AN ACT

 

relating to the hawaii tourism authority.

 

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

SECTION 1. Currently, various state agencies are marketing products made in Hawaii independently, and the agencies are using state funding to do so. By centralizing and coordinating marketing of made in Hawaii products, state funds can be better utilized and conserved to avoid duplication of efforts.

The purpose of this Act is to require state agencies that expend state funds on marketing made in Hawaii products to report expenditures and specific allocations to the Hawaii tourism authority. Further, this Act requires the authority to coordinate and oversee the marketing efforts of made in Hawaii products.

SECTION 2. Section 201B-3, Hawaii Revised Statutes, is amended by amending subsection (b) to read as follows:

"(b) The authority shall be responsible for:

(1) Promoting, marketing, and developing the tourism industry in the State;

(2) Arranging for the conduct of research through contractual services with the University of Hawaii or any agency or other qualified persons concerning social, economic, and environmental aspects of tourism development in the State;

(3) Providing technical or other assistance to agencies and private industry upon request;

(4) Creating a vision and developing a long-range strategic plan for tourism in Hawaii; [and]

(5) Reviewing annually the expenditure of public funds by any visitor industry organization with which the authority contracts to perform tourism promotion, marketing, and development and making recommendations necessary to ensure the effective use of the funds for the development of tourism. The authority shall also prepare annually a report of expenditures, including descriptions and evaluations of programs funded, together with any recommendations the authority may make and shall submit the report to the governor and the legislature as part of the annual report required under section 201B-16[.]; and

(6) Coordinating and overseeing the marketing of all products made in Hawaii in such areas as planning, promoting, selling, and distributing products that are made in Hawaii. All state agencies shall cooperate with the authority in its functions under this paragraph."

SECTION 3. Section 486-119, Hawaii Revised Statutes, is amended to read as follows:

"§486-119 Hawaii-made products. (a) No person shall keep, offer, display or expose for sale, or solicit for the sale of any item, product, souvenir, or any other merchandise which is labeled "made in Hawaii" or which by any other means misrepresents the origin of the item as being from any place within the State, which has not been manufactured, assembled, fabricated, or produced within the State and which has not had at least fifty-one per cent of its wholesale value added by manufacture, assembly, fabrication, or production within the State.

(b) Each state agency that uses state funds to market and promote products made in Hawaii shall report the expenditures and specific allocations of the funds to the Hawaii tourism authority at the end of each fiscal year. Upon receipt of the reports, the authority shall establish and maintain a comprehensive information list which provides the most current information as provided by the state agencies."

SECTION 4. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.

SECTION 5. This Act shall take effect upon its approval.

INTRODUCED BY:	_____________________________