61              
HOUSE OF REPRESENTATIVES             H.C.R. NO.            
TWENTIETH LEGISLATURE, 1999                                
STATE OF HAWAII                                            
                                                             
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                     HOUSE  CONCURRENT
                        RESOLUTION

  REQUESTING THE FORMATION OF A TASK FORCE ON THE CREATION OF A
    UNIFORM EXPORT LOGO FOR HAWAII COMMODITIES.



 1        WHEREAS, Hawaii agriculture has transformed itself into an
 2   industry where export markets, both nationally and
 3   internationally, are being secured by many companies; and
 4   
 5        WHEREAS, there is discussion by numerous commodity groups
 6   about developing an export logo to identify and distinguish
 7   products from Hawaii; and
 8   
 9        WHEREAS, the formation of the Commodity Advisory Group,
10   under the guidance of the Hawaii Farm Bureau Federation, the
11   Hawaii Agricultural Research Center, the Hawaii Food
12   Manufacturers' Association, and others is an attempt to bring
13   together the various commodity groups to address common issues;
14   and
15   
16        WHEREAS, the Commodity Advisory Group is the perfect venue
17   for discussion of developing an export logo that can be used
18   uniformly by all commodity groups; and
19   
20        WHEREAS, the Commodity Advisory Group would be an
21   excellent choice to examine what export logos are currently
22   being used, such as the "Made in Hawaii" logo, which can be
23   modified to meet the needs of different commodities as well as
24   providing the important elements of identity and enforcement;
25   and
26   
27        WHEREAS, once a determination is made by the Commodity
28   Advisory Group, the export logo should be used by all groups to
29   be the single identifying mark of a true product of Hawaii;
30   now, therefore,
31   
32        BE IT RESOLVED by the House of Representatives of the
33   Twentieth Legislature of the State of Hawaii, Regular Session
34   of 1999, the Senate concurring, that the Commodity Advisory
35   Group is requested to establish a task force to address the

 
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                                     H.C.R. NO.         
                                                        
                                                        

 
 1   issue of current export logos and devise a common logo useable
 2   by all Hawaii commodity exporters; and
 3   
 4        BE IT FURTHER RESOLVED that the task force is requested to
 5   include representatives of the Department of Agriculture, the
 6   Hawaii Farm Bureau Federation, the Hawaii Food Manufacturer's
 7   Association, the Hawaii Agricultural Research Center, and all
 8   Commodity Advisory Group member groups; and
 9   
10        BE IT FURTHER RESOLVED that the Commodity Advisory Group
11   is requested to report the task force's findings and
12   recommendations to the Legislature twenty days prior to the
13   convening of the Regular Session of 2000; and
14   
15        BE IT FURTHER RESOLVED that certified copies of this
16   Concurrent Resolution be transmitted to the Commodity Advisory
17   Group, the Department of Agriculture, the Hawaii Farm Bureau
18   Federation, the Hawaii Food Manufacturer's Association, and the
19   Hawaii Agricultural Research Center, and all Commodity Advisory
20   Group members.
21   
22   
23   
24                           OFFERED BY: ___________________________